Design Hotels

The test below is designed to analyze your shopping center’s social media campaign. Simply check off the questions that apply to your property and find out what you’re doing right and what areas need improvement.

Before you start, open your shopping center’s website, Facebook page and Twitter page in your web browser. At the end of the test, we’ll grade your social media campaign based on these three media outlets. Good Luck!

Website

__ Does your website have a directory tab?

__ Does your website have buttons that redirect people to your shopping center’s Facebook and Twitter pages?

__ Do you have a blog on your website that is updated at least once a month?

__ Does your website have an email newsletter that people can sign up for?

__ Is there an area where people can see your shopping center’s hours of operation?

__ Do you have a map that shows people how to get to your shopping center?

Facebook

__ Does your Facebook page have a custom URL?

__ Do you have any custom tabs? (Coupons, Deals, Welcome, etc.)

__ Have you posted something at least five times in the past seven days?

__ Have at least three people commented on any of your posts in the past seven days?

__ Do you “Like” all of your tenants? (more…)

When confronting the concept of real estate marketing one has to take on a new awareness. An awareness for where the world has gone, but primarily for where the world is headed. Like any other form of commerce, the thoughts behind real estate have also changed since the advent of technology that brought the Internet.

Years ago, the spark of the industrial revolution completely transformed the manner in which products were shipped and the way in which they were produced. While real estate professionals will not have to be worried about the product of a house being newly conceptualized in the way it is built. Real estate professionals will have to learn, adapt, and compete within the new structure of real estate marketing. After all, the manner in which we receive information has changed ten fold since the Internet.

Years ago, it used to be handled solely on sources such as reputation or advertisements in the newspaper.

As the world began to progress, they were able to transition to a new and improved situation that saw a basis for relatively cheap mass advertising. It involved using the resources of printing to generate flyers and postcards that could be sent out to whole neighborhoods or posted to bulletin boards in local hot spots. (more…)